Healthy Ko Rakhe Healthy

One sunny afternoon your client tells you that you have to write a script for one of India's most iconic albeit reserved cricketers.

The next thing you know - you've put him in a 70's movie get-up and had him pretend to be an angry 'young' man.

 

I wrote both these spots to garner some buzz around the brand and their top-notch dry fruits during India's 2023 cricket season, using generous callbacks to Indian pop culture and Rahul Dravid as the face of it all.

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Suffice to say, he really hit it out of the park with this one.