Or Travel On Cleartrip

How do you convince consumers to spend on travel instead of quite literally anything? Answer: this Cleartrip campaign.

 

We hacked every ad in the newspaper and turned it into a travel offer. All this during peak festive sale season.

 

I helped conceptualise this phygital campaign, wrote the entire microsite copy, strategised the digital leg and had a great time doing it all. No, we didn't get free travel coupons.

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Awards:

Cannes Lions, 2023 (Silver in Media),

Kyoorius Creative Awards, 2023 (6 Blue Elephants)